Jane Iredale is the original skincare makeup, clean, mineral-based cosmetics that care for your skin as you wear them. Founded in 1994, the brand pairs high-performance formulas with pure mineral pigments, free from talc, synthetic fragrance and harsh chemicals. Loved by makeup artists and skin professionals, it delivers coverage kind enough for sensitive, reactive and post-treatment skin.
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Emmalee's choice, PurePressed Base Mineral Foundation.
"Mineral coverage that genuinely looks after your skin, perfect for sensitive or post-treatment complexions that still deserve to glow."
, Emmalee, Founder of The Skin Bay
Founded in 1994 by Jane Iredale, the brand pioneered 'the skincare makeup', proving cosmetics could nourish and protect skin rather than compromise it. Three decades on, it remains a leader in clean, mineral-based beauty trusted by professionals worldwide.


























