The Skin Bay Founder
Hey, I’m Emmalee Fitton
Here’s my background, and how I ended up starting The Skin Bay. SkinCeuticals European Master Physician, founder of The Skin Bay and Medipro Aesthetics. Trained by the labs, trusted by the skin.
The Receipts
Certified, accredited & brand-trained
CPD-certified training direct from the labs that make the products, continuously renewed. Tap any certificate to view in full.
The Skin Bay Story
Why I started The Skin Bay
TheSkinBay.co.uk was born from a genuine passion for helping people feel confident in their own skin. Throughout my career I’ve seen how much skin concerns can affect a person’s confidence, wellbeing and quality of life. I wanted to create more than just an online skincare store, I wanted to build a trusted destination where people could access clinically proven products, honest advice and expert guidance without feeling overwhelmed or misled.
My drive has always come from wanting to make a difference. I’ve spent years studying skin health, treating patients and seeing the incredible impact the right routine can have. Now I get to bring that knowledge to people across the UK, helping you achieve healthier skin through evidence-based, clinically proven routines and proper professional support.
One of the reasons I feel so passionately about what I do is because there’s so much misinformation online. Every day I see people with serious skin conditions being encouraged on social media to use beef tallow, coconut oil and countless other trends that have little or no scientific evidence behind them. For someone struggling with acne, rosacea, pigmentation or a compromised skin barrier, this can make their condition significantly worse.
Skin health deserves better than viral trends and guesswork.
What I love most about this industry is the way it brings together science, innovation and genuine patient care. There’s always something new to learn and new ways to improve outcomes. But most importantly, I love the confidence it gives people, seeing someone whose skin has improved, whose self-esteem has returned, and who finally feels comfortable in their own skin. That’s what inspires me every single day.
Emmalee
Founder · The Skin Bay
Sister Clinic · Est. 2015
Want more than skincare? Step into the clinic.
Emmalee’s home clinic is Medipro Aesthetics, an advanced medical aesthetics studio with a 5.0★ Google rating, delivering non-surgical rejuvenation since 2015. The Skin Bay’s professional credibility starts here.
5.0★ Google · Est. 2015 · Non-surgical aesthetics
“Honest, brand-trained advice, given by someone who actually treats skin every week.”
, Emmalee Fitton, Founder
Work With Emmalee
One conversation away from the right routine.
£20 to book, fully redeemable against any product you buy on the day. Essentially free. Always honest.