Olaplex is a science-first, ingredient-focused beauty company with a simple yet powerful mission: to repair damaged hair at a molecular level. Unlike cosmetic products that only coat the hair cuticle, Olaplex uses a single, patented active ingredient,bis-aminopropyl diglycol dimaleate, to seek out and reconnect broken disulfide bonds within the hair shaft. Their vegan, cruelty-free formulas are free of sulfates, parabens, and phthalates. Today, the brand offers a complete system of professional in-salon treatments and at-home maintenance products that are universally compatible with all hair types and textures.
Olaplex was founded in 2014 by business partners Dean Christal, Darcy Sterling, and JuE Wong (CEO). The revolutionary science behind the brand was developed by two esteemed Ph.D. chemists and materials scientists: Dr. Eric Pressly and Dr. Craig Hawker. They were recruited specifically by Christal to create a novel chemical solution to hair damage.
The heritage of Olaplex is rooted in this groundbreaking discovery: a single molecule that fundamentally changes the integrity of hair by rebuilding its structure from the inside out. It launched first to professional stylists, quickly becoming a global sensation and a "must-have" product that dramatically changed how colorists approach chemical services, allowing them to achieve results previously considered impossible without severe damage.
"I chose to bring Olaplex into TheSkinBay because, in my professional opinion, it is the only haircare brand that actually qualifies as 'skincare for the scalp' and structural repair for the hair shaft. Before Olaplex, 'repair' in haircare meant a temporary band-aid. This brand changed the game by offering a patented, scientific solution to broken hair bonds. The results I've seen in my clients—transforming brittle, over-processed hair into strong, shiny, healthy hair—are genuinely remarkable. If you color or heat-style your hair, this is a non-negotiable part of your health and beauty routine."
