Vita Liberata is a high-performance dermo-cosmetic tanning brand that prioritizes skin health and natural ingredients. The brand is celebrated for itsAdvoganic Technology(Advanced Organic), which supercharges organic botanicals to perform better than traditional synthetic chemicals. Their formulas are 100% vegan, cruelty-free, and formulated without alcohol, perfumes, or parabens. By combining moisture-locking systems with "Odour Remove" technology, Vita Liberata has transformed self-tanning from a messy process into a sophisticated, anti-aging skincare ritual favored by celebrities and top-tier spas worldwide.
Vita Liberata was founded in 2003 in Northern Ireland by Alyson Hogg MBE. Originally starting as a skincare and color cosmetics brand, Alyson’s personal mission was to create a "clean" tan that didn't smell, streak, or dry out the skin. In 2007, she successfully launched the world’s first odorless tan, and by 2011, the brand became the first to offer a completely non-toxic tanning range. Alyson’s dedication to business excellence earned her the Queen's Award for Export and an MBE in 2017. After selling the brand in 2018, her passion for the industry led her to buy it back in 2024, marking a new era of innovation focused on making self-tanning a safe, everyday alternative to harmful UV exposure.
"I brought Vita Liberata to TheSkinBay because it finally removes the 'scary' elements of self-tanning. As someone focused on long-term skin health, I am constantly educating my clients on the dangers of UV damage, but I know we all still love that golden glow. Vita Liberata is the only brand I’ve found that treats the body like the face—using ingredients like Hyaluronic Acid and organic Aloe Vera to actually improve the skin’s texture while you tan. Their Body Blur is my absolute secret weapon for events; it’s essentially a real-life filter that hides every imperfection and gives you instant confidence."
